According to USEB, Sony Ericsson are going on the offensive in the coming years, and re-taking their place at the head of the smartphone market. As part of the same announcement, Chief Technology Officer Mats Lindoff said that they’ve over-diversified, bringing out too many similar mobile phones in different product ranges (i.e. two virtually identical mobile phones released in say, the Walkman and Cyber-Shot camps).
Well, yes, a lot of people have noted that. Sister-phones, call them, or the copy-paste strategy. A lot of people have said they don’t like that strategy of making multiple variants of every single mobile phone Sony Ericsson make.
Well, it seems that Sony Ericsson agree with them, so we can expect to see more individual mobile phones, not restricted by being cut-and-pasted from other product lines. A good... ... read more (mobileshop-blog)