Sony Ericsson’s Q3 2008 Earnings Report: Pretty Blah

   


SE's Q3 might've been even more lackluster without the C902.

Nokia’s 30% drop in profits doesn’t seem so bad compared to the woes still plaguing Sony Ericsson: the partnership reported a loss of 25 million euros, compared to a profit of 267 million euros last year, on sales of 25.7 million handsets.

The reasons for lower sales/profit were pretty much the same as Nokia - worse exchange rates and higher sales of lower-margin phones.

SE’s average selling price fell to 109 euros, down from 120 euros a year ago, and 116 euros in the second quarter. Market share stayed the same, at 8%.

There was good news mixed in too: Sony Ericsson didn’t lower its 2008 mobile phone growth rate estimate (still at 10%), so that’s a positive for the whole industry. Not to mention that its flagship smartphone, the Xperia X1,... ... read more (www.nokiaphoneblog.com)