Notes from Wireless Technology Forum SIG on Wireless Apps and Mobile Media (WAMM), Atlanta 10-09-2008

   

I attended the Wireless Tech Forum Meeting today at The Ashford Club, Atlanta. Today's topic was Wireless Applications and Mobile Media. An excellent session with a great presentation by Jerry Rocha, the Sr Director of Mobile Research at Nielsen Mobile (formerly Telephia). Jerry presented some great information on patterns, trends, usage stats on mobile media and mobile apps. Here are some highlights from the session :

Among major apps on the mobile data gravy train are SMS, mobile apps and mobile internet. We have to see which one comes out ahead in terms of user adoption but all are growing with heady growth rates compared to where they were before (of course we are only talking US market in this entire discussion, I know mobile data in... ... read more (cellstrat.wordpress.com)