Yes, I’m back, and normal service will now be resumed, although we’re staying on the marketing theme. Nokia have set up an innovative new way to market their Comes With Music service, the one that lets people pack their mobile phones with songs (you know the one, the one that’s like iTunes but with free stuff thrown in).
So, what would be the best way to market your new mobile phones service? A viral video summoning demons, perhaps? Some guy who’s lost his memory, and needs mobile phones to find out who he is? (And yes, both those are genuine viral campaigns)
No. According to Music Radar, Nokia do things differently, and unleash the marketing power of park benches. Ok, granted, they’re not normal park benches, they’re park benches with Nokia... ... read more (mobileshop-blog)