Last week I spent three days in a dark room in Philly at one-on-ones.
They were OK, but still: is this any way to learn how consumers will really act? Or is there a marketing variant of the Heisenberg Uncertainty Principle that somehow renders all of our learning uncertain?
Maybe CPG marketers should borrow an idea from the researchers at IBM's Almaden Research Center. According to WIRED's Blog Network, Almaden is:
"seeding Apple's iPhone Applications Store with research projects in a bid to see how users in the real world take to them. (...) "
"In the... ... read more (tjcnyc.wordpress.com)